HIGH POINT — Upholstery is a major focus of two new collections included in the Ralph Lauren Home furniture launch with Theodore Alexander at next week’s High Point Market.

Debuting in a 10,000-square-foot gallery in Theodore Alexander’s 229 W. Russell Ave. showroom, Ralph Lauren Home’s Modern Equestrian and Modern Penthouse lifestyle collections include more than 40 new furniture introductions celebrating the brand’s timeless style.

Modern Equestrian is deeply rooted in the heritage of Ralph Lauren Home’s thoroughbred lifestyle. Reminiscent of the quality and craftsmanship of English saddlery, handsome silhouettes in a chestnut finish with modern brass accents and exquisite saddle leather furnishings offer a contemporary update to the equestrian lifestyle.

Iconic design and sculptural forms define the Modern Penthouse collection. Sleek silhouettes are rendered in Rosewood, black lacquer, polished steel and channeled leather, suggesting an elegant, yet modern sensibility. Signature pieces include the Pryce occasional chair, which features a streamlined profile, and the Parker dining chair, which draws inspiration from the channeled leather seats of the 1955 Mercedes Benz 300 SL.

The partnership with Theodore Alexander will optimize Ralph Lauren Home’s presence with specialty retailers and provide greater access for interior designers and architects, in addition to offering more competitive retail pricing and exceptional customer service. Lead times for furniture orders will vary between 48 hours for in-stock case goods and five weeks for upholstery.

Along with more than 160 case goods, the full collection offers more than 200 upholstery pieces, with a selection of from more than 1,000 fabrics and 50 luxurious leathers to choose from. With a signature upholstery program of linens, velvets and classic haberdashery styles, the assortment reflects Ralph Lauren’s history as a fashion lifestyle brand. Customizable details include decorative trims and welting to throw pillow options and 15 frame finishes.

In addition, Ralph Lauren Home extends Made to Measure from custom suiting to custom seating, offering five popular sofas and sectionals in custom sizes to fit in any space. Signature styles offered as part of the Made-to-Measure collection include Bel Air, Jamaica, Jamaica II, Sherwood, Brook Street, Somerville sofa collections. Moving forward, Ralph Lauren Home will continue to add to these custom offerings.

Ralph Lauren Home’s upholstery collection includes 20 sofas and loveseats, four sectionals, 68 chairs, ottomans, chaises and benches; 19 dining chairs and12 beds.

Fall 2020 introductions for Modern Equestrian and Modern Penthouse include two sofas and loveseats, a sectional, five chairs, ottomans, chaises and benches; four dining chairs, and two beds.

Sofas retail from $5,000, sectional components from $2,800, chairs from $2,400, dining chairs from $2,100 and upholstered beds from $2,200.

Pieces are available in 144 fabrics, 55 in-stock leathers and 15 finishes on wood components. Custom materials are welcome as well.

Signature upholstery fabrics range from wool plaids and tartans woven in Scotland or Italy and classic stripes to beautiful florals and menswear-inspired haberdashery. The standard upholstery fabric collection includes a selection of Belgian linens, cotton velvets and linen velvets from Italy. Belgian linens are offered in a range of lightweight and sturdier constructions in a modern, neutral palette. Classic cotton velvets and linen velvets woven in Italy are offered in a versatile palette of soft neutrals and jewel tones.

Ralph Lauren Home upholstery is produced at Theodore Alexander’s plant in Thomasville, N.C. Any piece from the collection that has frame and fabric in stock can ship in four to five weeks, with fall collections starting to ship later this year.

Moving forward, upholstery will remain an important component of the Ralph Lauren Home’s business, and the goal is to continue to add to the upholstery collection with an emphasis on the Made-to-Measure program.

The post Upholstery a key component of Ralph Lauren Home introduction appeared first on Furniture Today.