PRINCETON, N.J. – Top 10 bedding producer Therapedic International will make its virtual showroom tour available again to introduce its collections to dealers and prospective dealers.
The company, a long-time High Point exhibitor, plans to re-enter the High Point Market with a new showroom in April 2021. So this market, it is giving its retailers a virtual showroom tour in lieu of its regular October High Point Market attendance.
The producer will provide retailers access to videos of the four new mattress collections filmed in its Las Vegas showroom. Created as a virtual showroom tour, each video is a narrated walk through of the new mattresses from the inside out and from the top to bottom of the lines, complete with comprehensive descriptions of key components, features and benefits.
“Through engaging video of our showroom and our most recent new collections, Therapedic is ensuring a safe, comfortable and convenient way for retailers to experience virtually our enhanced and refreshed lines that are designed to help drive business through the rest of the year,” said CEO Gerry Borreggine.
Therapedic first offered its virtual tour in the summer, when it elected to keep its Las Vegas Market showroom closed.
“The response we got to the Vegas Virtual Showroom far exceeded our expectations,” Borreggine said. “We had more than a thousand visitors, which is quite a few more than we physically get during a show period.”
The videos will be distributed through Therapedic’s network of factories, dealer-direct marketing emails and social media. Retailers can also get access to the videos by contacting the company directly at email@example.com or their local factory sales representative to make an appointment to discuss the offerings in further detail.
B-calm, Therapedic’s newest collection, is a hybrid with a quilted fabric cover and graphite latex top layer, both infused with CBD. The graphite latex layer is heat-resistant, non-absorbent and offers temperature regulation and pressure relief. Some models include copper gel memory foam and high-performance foam layers on top of the Quantum Edge coil unit. Mattress only retail prices for the line range from $999 to $1,499.
MemoryTouch is a contemporary extension of one of Therapedic’s legacy collections. The new three-model MemoryTouch Hybrid collection has been enhanced with a copper story complete from cover to comfort layers. Copper offers antimicrobial, antifungal and antibacterial benefits. Suggested retail prices for queen mattresses range from $799 to $1,299.
The bestselling Bravura collection has been completely updated from aesthetic design to the internal components, which include a Nanocoil layer and foam layers of copper, HyPURgel plush and natural latex for temperature control, comfort and support. It also offers enhanced edge-to-edge support. The collection retails between $599 and $2,499 for a queen mattress.
TheraLuxe HD Ice offers the heavy-duty support of the TheraLuxe HD line, now with multiple layers of high-density foam, HyPURgel plush foam and natural latex. The Nanocoil layer offers a responsive feel, and the Quantum Encased coil provides edge-to-edge support. This heavy-duty offering retails from $2,699 to $2,999 for queen mattresses, the company said.
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