NASHVILLE, Tenn. — Independent sleep products manufacturer Southerland has added a six-model hybrid mattress lineup to its Signature brand.
Priced to retail from $999 to $1,699 in queen sets, the six Signature hybrid models are designed around an 8-inch zoned wrapped coil system and include premium cushioning materials such as copper-infused latex and gel-infused memory foam.
The mattresses are engineered to be adjustable bed base friendly and work with Southerland’s extensive line of motion bases. Three of the new models are copper-infused latex hybrids, and the other three feature the gel memory foam.
“We continue to see an increased number of consumers looking for a hybrid sleep experience,” said Bryan Smith, president and CEO. “It’s the Goldilocks tale, and this emphasis on our Signature hybrid offering gives our retail partners the products they need to help capture those consumer dollars.”
Southerland incorporated the three latex designs in the collection to give retailers a springboard to introduce consumers to the material. “Consumers have a growing interest in latex,” said Smith. “Our expanding our Signature brand gives us an opportunity to introduce a new consumer segment the latex sleep experience.”
The three latex hybrids feature 1-, 2- and 3-inch layers of copper-infused latex, and the three memory foam hybrids are crafted with 1-, 2- and 3-inch cushioning layers of gel-infused memory foam.
All six models feature a clean box top design and a ThermoBalance quilted cover that combines cooling yarns with Tencel. The two $999 models offer 12-inch profiles, while the other four are 13 inches.
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