AT THE MARKET — Sam Moore is building on the success of its Simply Me Loft Living upholstery program with a new lineup of customizable pieces to complement existing items in the program.
At this week’s High Point Market in International Home Furnishings Center space C-1058, the expanded collection includes 13 curved seating styles designed to create comfortable conversation areas within the home. The new pieces not only add versatility to the program, but also allow the company to continue to serve its interior design partners as well as design-oriented consumers who prefer to customize their upholstery styles to fit their spaces and express their personal design aesthetic.
“Our Simply Me Loft Living collection has been a tremendous success since its introduction in April 2019, and the addition of the curved pieces adds a sophisticated appeal to the group.” said Sandi Teague, vice president of sales and merchandising at Sam Moore.
“Building on this success, we want to continue to provide our retailers with as many customization options as possible, but in a simple, efficient way,” she continued. “That’s why this collection is so popular: The process is easy, and it gives consumers more ways to customize their homes to match their individual styles.”
New pieces include right- and left-arm facing curved loveseats, a curved armless chair, right- and left-arm facing open chaises, and right- and left-arm facing curved bumper chaises. Each of the curved loveseats are available in all four arm styles within the collection, including the Dimitri with its transitional sloped track arm with gentle shaping, the Danae, a rolled arm with top stitching, Daxton, a classic, contemporary track arm with top stitch treatment, and Darrien, a modern, traditional scoop arm.
Loft Living, a sub-category of Simply Me, was introduced to add more modern styles to the best-selling collection that has been a top performer for the company for more than four years.
In addition to the wide variety of pieces and arm styles available in the program, the Simply Me Loft Living collection offers further customization with a choice of two back options, three cushion options and more than 500 fabric choices.