HIGH POINT – Case goods resource Riverside Furniture Corp. is investing $5.4 million in a new warehouse and distribution center about 60 miles northeast of High Point in Caswell County. The project will result in about 50 new jobs for the area, according to an announcement made Friday by the North Carolina Department of Commerce.

The 300,000 square-foot facility is expected to reduce lead time s for the company’s retailers on the Eastern Seaboard, according to the statement.

The project occurs as the company is also renovating the former YMCA building in downtown High Point for a new showroom and year-round product development center expected to open in time for the April High Point Market. The company is spending a total of about $15 million on both projects.

“Riverside’s investment in North Carolina, including both the new High Point showroom and the Caswell County distribution center, is a combined $15 million, which is a reflection of our growth as a company and the expansion of service to our customer base,” said Fred Henjes, President and CEO of Riverside. “Because the distribution center is situated on 50 acres of land, the campus will give us the ability to expand.”

For the Caswell County expansion, the company is receiving a performance based grant of $150,000 from the One North Carolina Fund. Companies must meet job creation and capital investment targets to qualify for these funds. The grants also require a matching grant from local governments.

New positions at the facility include shipping and receiving personnel, forklift operators and warehouse supervisors. The average annual salary for these workers is projected at $39,260, which officials said will create a payroll of more than $1.9 million and is above the county’s average annual way of $36,427.

“Growing companies know they can succeed with North Carolina’s skilled workforce, location, and infrastructure to support their distribution operations,” said North Carolina Governor Roy Cooper in announcing the project. “Riverside Furniture’s increased presence fits with North Carolina’s reputation as the furniture capital of the world.”

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