LEHI, Utah — Purple Innovation, creator of the Purple Mattress, has appointed Dawn Zier to the board of directors and named Paul Zepf to chairman at its board meeting held on Nov. 24. The appointments filled vacated positions created by the retirement of Terry and Tony Pearce in August 2020.

Zier is the principal of Aurora Business Consulting and advises companies on business transformation, digital marketing and high-performance teams. She served as president and CEO of Nutrisystem from 2012 to March 2019, when it was sold to Tivity Health, and assisted in the transition to Tivity until December 2019.

Previously, Zier served in a variety of positions at Readers Digest Assn. She currently serves on the board of directors of Hain Celestial Group, Spirit Airlines and Prestige Consumer Healthcare.

Zepf has been a director of Purple Innovation since August 2020 and previously acted as an advisor to the company and a board observer. He previously was CEO of Global Partner Acquisition Corp. from its formation in June 2015 until February 2018.

Previously, Zepf was managing director and head of strategic initiatives at Golub Capital and was managing principal of Corporate Partners II. He has been a board member of Ironshore Ltd. and has served as a director of BIH Holdings.

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