SAN FRANCISCO — Pinterest has launched new tools to help brands feature and measure their products in order to drive increased sales during the holiday shopping season.
The social media site said that queries spiked in the April/May time period for Christmas gift ideas at a rate three times higher than in year’s past. And, the number of users interacting with shopping sites on Pinterest has risen more than 85% over the past six months.
The new tools include updated storefront profiles, faster catalog feeds ingestion, collections as a shopping ad format, conversion insights and analysis, and an improved product tagging test.
Merchants can now transform their shop tab into a storefront that includes information about in-stock products organized by category and recommendations from previous shoppers.
Pinterest said its recent updates make it easier for merchants to upload their catalogs and activate shopping ads, with faster catalog feed ingestion, collections as a new shopping ad format and a new preferred scheduling tool that lets retailers upload all of their products to Pinterest on their own time.
The site is also testing an improved product tagging tool that allows merchants to tag their own scene images with exact products.
As part of this new update, brands can now also select a main asset and a corresponding product group to create an inspiring, multi-image ad unit.
When it comes to analytics, retailers can now see how customers are completing their path-to-purchase in a new visualization tool that’s summarized in a familiar funnel. Brands can follow their customers’ purchase journey and compare multiple attribution views in order to prove impact.
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