CUENCA, ECUADOR – Ashley Furniture HomeStore has opened its newest location in Cuenca, Ecuador. The 5,382 square-foot location is owned and operated by Home Vitefama and will employ approximately six people.

“We are honored to bring Ashley Furniture HomeStore to Cuenca,” said Italo Castro, Home Vitefama general manager. “The new store allows us to be closer to our customers and provide a world-class experience to our visitors. Ashley Furniture HomeStore is a brand that people have come to trust. This confidence has led to its growth to become the number one selling furniture store brand in the world.”

Established in a contemporary building with exposed brick and glass inspired by Republican Architecture, the interior of the new Ashley Furniture HomeStore store is characterized with a variety of different environments across two levels.

On the ground level, the stone finishes for the customer reception area and the brick finish for the Urban area stand out. The contemporary furniture area is integrated with the glass façade that highlights floor-to-ceiling windows. The showroom features complete lifestyle vignettes in product categories that include bedroom, dining room, upholstery, leather, end tables, home office, youth bedroom, recliners, mattresses, and accessories.

The New Tradition space is displayed on the upper level, where large windows highlight the environment with views of nearby buildings and characteristic urban landscapes of Cuenca. Likewise, the environments of family and elegant spaces are displayed with wraps of light curtains that play with the cross lighting that is distributed throughout the store from the ceilings.

The new showroom is located at Avenue Manual J. Street and Alfonso Cordero corner. Ashley Furniture HomeStore has more than 1,050 locations in 60 countries.

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