LOGAN, Utah — Bedding and furniture company Malouf has released a new video to wish its retail partners a happy holiday season – with some timely messages for the year 2020.
This year’s video offers a version of the song, It’s the Most Wonderful Time of the Year, by Andy Williams.
“It was definitely a challenge to create a video that was most importantly safe, but also fun and festive,” said Scott Hyldahl, Malouf lead video director. “The final video sums up this year: challenging, surprising, and hopeful. It literally ends on a high note.”
Some of the updated lines are just right for what we’ve all been experiencing.
It’s the most wonderful time of the year
With the kids all home schooling
And everyone telling you, “Please don’t come near!”
It’s still the most wonderful time of the year
“The need for holiday joy is even greater this year,” said Malouf CEO, Sam Malouf. “We were originally going to skip this annual tradition, but the staff rallied and pitched an idea that we could execute safely. They truly just wanted to take a moment to spread some joy to our retail partners during this crazy year.”
Previous holiday campaign included a Home Alone parody starring a salesperson left in the office; “Kids in the Workplace,” which featured notable Malouf employees played by their own children; and “Awkward Family Photos,” which received a 2019 Communicator Award in the Business-to-Business category.
The three-minute music video is available on the Malouf YouTube Channel and the company’s social media platforms. Previous holiday videos also can be viewed there.
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