NEW YORK — Major department store Macy’s has partnered with Klarna, a global payments and shopping service provider, to offer customers the ability to elect to pay in four equal, interest-free installments at online checkout.

“We’re excited to embark on a long-term relationship with Klarna that will help us reach wider audiences looking for seamless alternative payment solutions that provide them with financial control and convenience,” said Matt Baer, chief digital officer, Macy’s.

The buy-now-pay-later offering appeals to younger demographics, who increasingly prefer alternative ways to pay, as well as to any consumer seeking flexibility and convenience. Macy’s has been fast-tracking digital initiatives and partnerships to quickly meet increased customer demand for online shopping and flexible payments options.

In addition to integrating the Klarna Pay in 4 option on, Macy’s Inc. becomes an investor in Klarna.

With more than 200,000 retail partners globally and a U.S. consumer network of 9 million shoppers, Klarna offers consumers convenience, flexibility and control, and the Klarna app enables customers to shop at any online store.

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