AVONDALE, Ariz. — Mattress manufacturer King Koil is partnering with Top 100 furniture retailer RC Willey to launch a four-model mattress collection, including two mattresses in the Luxury collection and the Smartlife Mattress by King Koil line.

RC Willey is part of the Berkshire Hathaway furniture division, and it will carry the King Koil lines in all of its 12 stores: six in northern Utah, three in Nevada, two in California and one in Idaho.

Featuring top-of-the-line materials, the Luxury collection offers the company’s Contour Elite Encased Coil System, iFusion Technology gel-memory foam and pressure relieving gel, and moisture-wicking Super Stretch Tencel fabric .

Smartlife offers patented body-sensing technology, incorporating 80 individual smart cells and eight independently controlled zones from head to toe, with multiple settings of firmness. An in-store video that loops on a high-definition screen mounted above the bed to help consumers understand the technology built into the sleep system during rest tests.

Mattresses in the collection will retail from $999 and $3,899 in queen.

“We are thrilled to expand our Luxury and Smartlife collections through its nationally recognized storefronts to offer consumers a four-model line of innovative technology and premium materials,” said David Binke, CEO of King Koil.

The post King Koil partners with RC Willey for 4-model offering appeared first on Furniture Today.

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