LOS ANGELES — Kathy Ireland Worldwide is entering the sustainable homeware products category through a partnership with Naturezway.

The line, Kathy Ireland Eco-Clean by Naturezway, encompasses compostable cups, waste bags, bamboo and sugarcane plates, bamboo paper towels, napkins and floor wipes. The products, which debut this month, are made from bamboo and other renewable materials and feature high-quality sustainable eco-poly packaging.

“This partnership with Naturezway — making available to our customers all-natural, environmentally friendly cleaning products — helps us to continue to fulfill our goals of ensuring environmental sustainability,” said Ireland, who is chair, CEO and chief designer of Kathy Ireland Worldwide.

Sean Solouki, founder and CEO of four-year-old, Los Angeles-based Naturezway, said the collaboration “will mark a milestone in the evolution and diversification of the Naturezway brand as an innovative visionary in the eco-friendly products industry.”

The post Kathy Ireland Worldwide enters sustainable home products category appeared first on Furniture Today.

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