STOCKHOLM – The seventh annual Life at Home report from Swedish furniture retailer Ikea revealed that more people across the globe have grown closer to their homes in 2020 due to the lockdown measures caused by the pandemic.
And, two out of five people have made changes to their homes as a result of spending more time there, according to the report, which Ikea is calling “The Big Home Reboot.”
“2020 marks a reboot in our relationship with home,” said Jenny Lee, Ingka Group/Ikea Life at Home communication leader. “But this is just the beginning: In the future, we can also expect heavy scrutiny and investment in the way our homes are created. The homes of the future won’t simply be about functionality, they’ll also be designed as a vital tonic for our mental and physical wellbeing.”
The report indicated that all over the world, people have spent much more time at home, with 96% of people saying they stayed in their main home during lock-down or restrictive measures.
“For some, this has been difficult, but for many, the home has proved to be the haven they needed: for relaxing, rebooting and feeling both safe and comfortable,” Lee said.
New priorities have also emerged from all this time spent at home, according to the report, including adding spaces in the home that support many different activities.
“The layout of homes today prevents any flexibility, with spaces dedicated to specific functions. Walls need to be broken down – our homes need to be more adaptive. The future will see fewer dedicated rooms, but they will cater to a wider range of activities,” said Robert Thiemann, founder of Frame, a publication devoted to design based in the Netherlands.
Space at home has also been an issue during the pandemic. According to the study, only 43% of people living in a studio apartment agreed that their home is designed in a way that suits how they want to live, compared with 76% of those living in homes with four or more bedrooms. What’s more, almost half of people globally, 47%, say that they would consider now moving further away from work to have a better home.
“We will see the mantra of affordable housing being replaced by more emphasis on decent homes, with the recognition that the quality of our home space is an increasingly important determinant of our physical and mental health,” said Philip Hubbard, professor of urban studies at King’s College in London.
The report also revealed that although most of us didn’t previously consider our homes as a place to work, learn or exercise, that changed quickly, with 32% of people saying they now enjoyed working from home and 40% of people enjoying more at-home exercising.
A Life at Home Report been released by Ikea every year since 2014, and each has a different theme. For this year’s report, Ikea conducted a global quantitative survey in 37 countries with 38,210 people, running online tasks, conducting in-depth desk research and connecting with various experts.