SAN FRANCISCO — Idle Group, a direct-to-consumer bedding and furniture holdings company in North America, Europe and Asia, has created a new organic sleep product brand called Eden.

Eden is designed to provide products for the eco-conscious and wallet-conscious consumer seeking bedding options made of all-natural materials.

The Eden mattress is crafted with high-quality organic cotton and fine New Zealand wool, offered at a price that the company says is “hundreds of dollars less than competitors.”

Eden also offers a 13-inch Pillow Top version, which has a plush feel with medium support, providing two additional inches of comfort for an even more premium feel. The brand also offers sheet sets and pillows crafted with organic materials.

“The organic bedding category has taken off and shows no sign of slowing down as we become increasingly attuned to our health and choosing quality materials for our families and ourselves,” said Idle Group CEO Craig Schmeizer, who added, “Eden makes premium organic mattresses attainable for the health-conscious consumer, whereas most organic mattresses break the bank.”

The Eden brand offers an 18-month home trial period, free shipping and free returns, and flexible financing for all credit levels. The Eden mattress is available for $1,299 for a 1ueen without the pillow top and $1,499 for a queen with the pillow top, both available for purchase online.

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