HIGH POINT — Hooker Upholster aims this October market to drive item business on retail floors with a medley of new club chairs and stationary upholstery styles.

The new pieces on display in space C-1058 at the International Home Furnishings Center address several consumer trends over the past several seasons. Those include a more eclectic approach to design and casually comfortable styles that create a relaxed look and offer enough choices without overwhelming the consumer.

The pieces — ranging from swivel chairs to club chairs to stationary sofas and sectionals — are available in a variety of colors.

A broad range of sizes, styles and price points are available, allowing consumers to create an upholstery setting with a mix of pieces, rather than a coordinated group. Smaller scaling and versatility of new club chair and swivel chair offerings also are suitable for use in many other areas of the home including bedrooms, foyers and home offices.

“Hooker Upholstery has been very successful with our item business historically and while we’ve successfully expanded our product line recently to include collections and programs, we don’t want to depart from our roots as an item-based business,” said Mike Harris, vice president of sales for Hooker Furniture.

“Our retailers rely on us for our robust item-based portfolio, and this fall we are making a very strong statement with pieces that include a mixture of textures, materials, styles and colors that will help our dealers create beautiful retail vignettes that consumers can recreate in their own homes.

“This strategy helps our retail partners sell more products while giving consumers more choice, without becoming too overwhelming,” he continued.

Addressing comfort in the club chair category, new introductions include a sling chair with sling-style backs and leather sling arms. Designed with a variety of unique materials and design elements, this piece includes metal hardware and an exposed wood frame.

Eight new swivel chairs will join the lineup in a variety of styles ranging from traditional barrel-back silhouettes to more modern styles with sleek angles. An assortment of mixed materials including leather, exposed wood arms and metal bases have been incorporated into the pieces to support the growing popularity of the eclectic designs.

In addition, four of the company’s best-selling club chairs — Jilian, Kato, Maya and Potter — now are available as swivel chairs in a choice of two leather colors. Consumer-friendly hang tags will be available for each chair showing the leathers and styles available.

Stationary upholstery introductions focus on casually comfortable styles with six new silhouettes. Ranging from transitional to contemporary with price points in the good, better and best categories, styles include sofas and a sectional option. Several frames were designed with deep-seating and over-stuffed, loose cushions to create a very relaxed look and feel.

The post Hooker upholstery’s ‘item business’ a target for October seating introductions appeared first on Furniture Today.

0
Your Cart