AT THE MARKET — Two new programs being offered by Hooker Furniture this week’s High Point Market address the way people are living and working at home.

The Dine Your Way and Work Your Way programs address both casual dining and executive home office, offering consumers options in both wood categories. Each also has a dedicated amount of space — 1,850 square feet for dining and 4,000 square feet for executive office — in the Hooker showroom in space C-1058 of the International Home Furnishings Center.

The dining segment is showing 12 new dining chairs, including four styles available in bar and counter heights. The chairs will be shown with about 10 new and existing tables and also along a perimeter wall display.

Retailing from $329 to $659, each style of chair also is available in two performance fabrics, said Alexandra O’Hare, vice president merchandising and strategic initiatives at Hooker. Table-and-four-chair sets being shown start around $2,499.

“In this instance we really doubled down on the value offering to our customer and to their consumers,” O’Hare said. “It is really a comprehensive offering, and the value proposition is very strong, especially for a company like Hooker Furniture.”

Meanwhile, Work Your Way features five styles of executive home office groups that hit mid-level, or better price points of $2,969 for 62- to 66-inch junior executive desks and $3,299 for 72-inch executive desks. The groups also include writing desks, lateral file cabinets, credenza and hutch units, and bookcases.

With the exception of the writing desks and bookcases, the pieces are all priced the same by item. For example, all the executive and junior executive desks are priced the same as are each of the credenza and hutch units and each lateral file.

The credenzas also include embedded wireless phone charging, positioned beneath the veneers on the top of the work surfaces. At least one group is designed based on a bestselling inline collection: Corsicana. Others are similar in style to other collections but have new updated finishes.

Another group, Burnham, is a totally brand new design and was one of the most popular with buyers at the recent Premarket.

Realizing the demand in the home office segment with more people working at home, the company already has placed production orders for every one of the home office pieces. Like the dining chairs, they will be stocked in the company’s Martinsville, Va., warehouse.

The Work Your Way executive home office groups will be in addition to new and inline standalone office groups and office furniture that is part of collections.

“Price point wise, it is in the middle, but what you are getting for that middle-tier price point is significant,” O’Hare said.

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