HIGH POINT — Some 100 High Point Market exhibitors are adapting their strategies to include off-market times for buyer appointments in their High Point showrooms.

“High Point Market is where the industry comes together, but given this current COVID-era, it’s not surprising we’re seeing an increase in exhibitors embracing showroom traffic outside of the typical April and October dates,” said Tom Conley, president and CEO of the High Point Market Authority. “Given that COVID-19 has pushed us all to adapt, we are open to High Point-focused initiatives that are working alongside us to further cement High Point as a design destination and vital resource for the industry.”

Three groups have announced upcoming opportunities for qualified buyers to shop in High Point this December:

  • The High Point Showroom Assn, offering year-round access to their member companies for the past 30-plus years, has scheduled its Designer Holiday Market event for Dec. 2 in its 38 member showrooms.
  • For High Point x Design, 17 of its flagship showrooms are planning a five-day Cool Yule shopping event, set for Dec. 1-5, with a 2021 event calendar coming soon.
  • The First Tuesday initiative, originated by Manwah USA CEO Guy Ray, has more than 75 exhibitors committed to open on Dec. 1-3.

Exhibitors opening their doors are pledging to follow all CDC and North Carolina DHHS safety mandates and suggestions, in addition to continuing the safety measures that were implemented during the recent October market.

The High Point Market Authority will be providing wristbands for daily health checks and will be coordinating the color-coding for consistency among all exhibitors.

Buyers looking to attend are encouraged to make appointments in advance with the individual showrooms they wish to visit. Travel planning services — including flight, hotel, rental car and dinner reservations — are available through High Point Market’s official concierge, Travel Quest, by calling (336) 434-3867 or emailing hpmarket@travelquestinc.com.

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