HIGH POINT – The First Tuesday committee has unveiled MyFirstTuesday.com, a new dedicated website to support event related communications among participating exhibitors and their customers.
Created by committee member FurnitureDealer.Net, the mobile friendly site focuses on promoting the dates for the ongoing First Tuesday events and acting as a guide to open showrooms for attending retailers and designers. The site kicked off with a portfolio of 109 manufacturer profiles for a digital showcase that will grow to include key differentiators unique to each brand, as well as product photography.
The next First Tuesday event is scheduled for Feb. 2-4. According to Emily Severson, vice president of supplier relations at FurnitureDealer.Net, attendees soon will be able to request and schedule appointments with participating manufacturers via links to each company on the site.
“Our goal for the First Tuesday site is to make it easy for attendees to plan their shopping trips prior to arriving in High Point, and to help maximize the use of their time while on the ground here via their smart phones,” Severson said. “The content is therefore centered around connecting people and helping attendees understand what each brand has to offer, a get-smart-quick guide if you will.
“We believe this is particularly important given the generational shift our industry is experiencing and the varied constituents expected to attend overlapping events such as Designer Wednesdays.”
She added that the way the industry does business will continue to evolve, especially as the pandemic forces reallocation of resources and an accelerated focus on digital business interaction.
“We all see the research on consumers spending more time and money online, but the same thing is happening on the B2B side as well,” Severson said. “Manufacturers are not traveling overseas to review product, while retailers are scheduling more private meetings with vendors, and video calls have quickly become the norm for everyone. We see our job as providing tools to help pave the way forward in this evolution, and this new site is simply one example of our commitment to the industry.”
The site will continue to change to meet First Tuesday participants’ needs and improve connectivity among buyers and sellers.
“We’ll be adding to this site and making improvements moving forward as we get feedback,” Severson said. “We think it’s a good opportunity to keep the event evolving.”
As the list of participating manufacturers continues to grow, new profiles are being added quickly. Severson noted the committee is actively reaching out to all First Tuesday participants, but exhibitors can hasten the profile-development and promotion process by proactively contacting FurnitureDealer.net’s editorial team for the site via e-mail at Kimberley@furnituredealer.net or by phone at (336) 627-0825.
“The First Tuesday event was created as an alternative buying platform for the Retail community as our industry responds to safety issues during this Pandemic,” said First Tuesday Committee Chair Kevin Castellani. “With the support from Furnituredealer.Net we are now able to increase the buying experience for First Tuesday with product information from open showrooms in High Point. The committee will continue to work on improvements to this event making sure safety and new product information are priority No. 1.”