NORTH BRUNSWICK, N.J. — Mattress manufacturer Eclipse International plans to introduce a proprietary, natural latex bedding line under the brand Natural Dreams Pure Talalay.

The new brand is designed to fill a niche for an all-natural mattress line with GOTS-certified organic materials, and the collection will be priced to retail from $1,999 to $7,999.

“Our in-house research and development team has designed Natural Dreams to meet the demands of the discerning consumer who prefers a more natural product,” said Stuart Carlitz, president and CEO. “After several years manufacturing the Pure Bliss line, … we’ve decided to develop our own latex brand and give retailers and consumers a selection of all-natural options at a range of prices for a complete merchandising package.”

Natural Dreams will feature 100% natural Talalay latex, GOTS-certified organic wool and organic cotton components. It will offer Eclipse’s Wave-Tech, a latex sculpted with five zones to deliver more support to key pressure points.

Hybrid models featuring Talalay latex over innersprings will be introduced at somewhat lower, affordable price points from $1,499 to $1,799.

In addition, Eclipse has secured the EmBrace name from Knickerbocker for use in conjunction with a new collection EmBrace Pure Talalay, which will be a replica of the Pure Bliss line that the company had been producing until earlier this year.

For both new brands, Eclipse will institute a Brand Standardized Pricing program — similar to MMAP pricing — which will protect margins and safeguard retailers from trans-shipping of product.

EmBrace Pure Talalay replaces the company’s Pure Bliss line of mattresses that had been manufactured through an exclusive partnership between Eclipse International and Talalay Global since 2017.

The post Eclipse to launch Natural Dreams latex mattress line appeared first on Furniture Today.

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