NEW YORK – Swedish direct-to-consumer brand Hem has launched its newest product, the Puffy lounge chair, in collaboration with London-based designer Faye Toogood.

The lounge chair is the first introduction in Hem’s new Puffy Seating collection, which will encompass a range of chair and stool products, offering a tactile take on the concept of steel-framed furniture.

“The idea behind the Puffy Seating collection is to emphasize the two almost contradictory ideas at play in the furniture,” said Toogood. “First, stability and strength, highlighted by leaving the stainless-steel framework on display; and second, comfort and reassurance, in the form of the puffy upholstery. The resulting pieces have a dependable durability coupled with all the enveloping warmth of a familiar duvet.”

This is the brand’s first collaboration with Toogood. Hem founder and CEO Petrus Palmer said he admires her work for being simultaneously utilitarian and yet rich.

“She borrows freely from a multitude of cultures and expressions but always makes it distinctly her own,” Palmer said. “To be able to work together has been an ambition of mine since first starting Hem. The launch of the Puffy chair realizes this ambition and culminates over two years of research and design development.”

Palmer said he looks forward to continuing the journey with the launch of the full Puffy Seating collection in the near future.

Toogood said the chair combines the clinical lines of Modernist furniture with a sense of comfort. The chair is available in three duvet colors (Natural Canvas, Anthracite Canvas and a Sand-Colored Leather) and three frame finishes (Sandblasted Stainless Steel, Powder Coated Black Gray and Powder Coated Cream).

The launch of the Puffy chair comes during a year where Hem has celebrated the unveiling of the brand’s new headquarters in Stockholm, Sweden, and the launch of the first Hem Studio in New York in March. The company currently offers more than 400 products that are available in 34 countries.

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