HIGH POINT — The British are coming. So are new boxed beds, adjustable bed bases and a new flagship line with virus-combatting properties.
Those are some of the bedding highlights on tap for the upcoming market, one that features a handful of notable introductions.
AW Inds., a Maryland-based bedding maker, is bringing three bedding brands to the market, including Silentnight Bedding, a major brand in the United Kingdom.
“We have lots of great things happening and we’re excited to give retailers a reason to attend the High Point Market,” said Paul Kahl, vice president of sales for AW Inds.
A 12-mattress Silentnight lineup will debut, with some models featuring coil counts of 3,000 coils or more.
AW Inds., a Serta licensee, will also be introducing the new Perfect Sleeper collection with HeiQ Viroblock, which is 99% effective at preventing viruses from remaining active on the mattress.
And AW Inds. is also making several introductions in its Sleepwell brand.
Malouf is highlighting two new adjustable bed bases. The M455 and the S655 complement Malouf’s existing line up of adjustable bed bases, which continue to be some of the company’s most popular products.
The M455 builds on the health benefits of sleeping adjusted at an affordable price, while the S655 includes additional massage motors and a head tilt function to better open airways.
Paramount Sleep is launching its new Nature’s Spa Aire line. The environmentally conscious line balances comfort, support and pressure relief and is designed for consumers who seek natural materials, the company said.
Nature’s Spa Aire debuts with four beds: Aire Extra Firm, Aire Luxury Firm, Aire Pillow Top and Wellbeing Euro Top.
Bedgear’s introductions include the S mattress collection and the Cosmo and Glacier pillow collections.
The new models feature enhanced airflow designs which are engineered to maximize cross-ventilation and breathability to allow the body to naturally regulate its temperature, officials said.
Eclipse International has developed a 12-model lineup of boxed mattresses to retail from $499 to $1,499 in queen. The program will be supported by drop-shipping services direct from the factory to consumers. The new designs feature all-foam options, as well as several hybrid models to meet the growing demand in that category.
Eclipse is also expanding its Pure Talalay Bliss line to include Luxury & Lace, a new model featuring a tufted cotton cover that is quilted to the latex.
The Chittenden & Eastman Tiffany collection is being expanded to include a fourth model, the Astoria.
Classic Brands is expanding its Hybrid Infinity bedding collection to six models.
The additions are a follow up to the success of the three-model Hybrid Infinity collection launched earlier this year, which the company described as the industry’s first turnkey, omnichannel bedding program, offering specialty hybrid mattresses alongside a dedicated website, e-commerce platform, TV commercials and robust social media program including thousands of customer reviews.
Developed in collaboration with Sit ‘n Sleep, a leading mattress retailer based in Los Angeles, Hybrid Infinity collection mattresses range from 10-inch to 15-inch profiles. All mattresses are packaged in Classic Brands’ signature bags for easy delivery or cash and carry by consumers, and come with a guaranteed 365-night in-home trial, free shipping and exchanges.
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