Pier 1 relaunches as e-commerce site

DALLAS – Retail Ecommerce Ventures (REV), a company founded to give new life to businesses that struggled to succeed in the age of e-commerce, has officially relaunched Pier1.com, a new online store for home furnishings and accessories customers.

“Central to our playbook is retaining the brand’s strengths,” said Tai Lopez, executive chairman and co-founder of REV. “It’s why we retained veteran buyers from Pier 1 to reengage with vendors and bring back the merchandise our customers know and love.”

Pier 1, a 58-year-old brand, closed all of its brick-and-mortar locations this year as part of its bankruptcy plan. This past July, the investment firm acquired the rights to Pier 1’s trademark name, intellectual property, data and various ecommerce-related assets for $31 million.

“In addition to completely redesigning the look, feel and functionality of Pier1.com, we’re sharply focused on the mobile side, with iPhone and Android apps coming in Q1 2021,” said Shayan Zadeh, new Pier 1 CEO.

Lopez said the plan is to transform beloved brands like Pier 1 into Internet-first companies positioned for robust growth by retaining the brand’s strengths.

REV has hired about 15 of Pier 1’s buying, marketing and customer-support personnel. Although it was formerly based in Fort Worth, Texas, the new 30-person Pier 1 team is now located nearby in Dallas.

The relaunched online store already offers hundreds of familiar SKUs in categories such as holiday and seasonal, furniture, pillows and cushions, dining and entertaining, décor, lighting and candles, rugs, curtains, bed and bath, and outdoor.

However, shifting to an e-commerce model also frees Pier 1 of the limitations associated with brick-and-mortar portfolios, according to Zadeh. “It means we’re able to add hundreds of exciting new SKUs to Pier1.com even as we explore a wider array of potential new offerings,” he said.

REV hired veteran Pier 1 executive Brian Thompson, the brand’s former director of global sourcing, to serve as chief merchandising and supply chain officer.

The post Pier 1 relaunches as e-commerce site appeared first on Furniture Today.

IMC expands brand strategy, marketing and customer outreach teams

HIGH POINT – International Market Centers has expanded its customer outreach, marketing and brand strategy teams to support the company’s development of omnichannel solutions.

As a key part of this effort, retailer Mary S. Moore has joined IMC as the new senior vice president omnichannel buyer.

The company said its existing team of buyer services specialists, led by Cindy Henry from the gift industry, will report to Moore and will double in size to support one-to-one buyer outreach, with a continued focus on long-standing relationships in the gift, home furnishings, housewares and apparel industries.

The company-wide strategy includes the expansion of its buyer services and customer success teams as well as the creation of a new brand strategy team dedicated to supporting the launch of its Juniper suite of digital solutions, powered by IMC_di, the company’s digital innovations division.

To develop a cohesive strategy across physical and digital, IMC will add a dedicated Juniper digital brand team aligned with its existing brand strategy teams. All four of IMC’s brand strategy teams will report to IMC’s senior vice president, Karen Olson.

Additionally, IMC_di will expand its customer success team to ease vendor adoption of JuniperMarket. Headed by senior director Marisa Garcia, the team’s current responsibilities for account management, customer onboarding and customer support extend to include integration services to its overall customer success efforts.

Teddy Pekalski will assume the role of senior director and head of Juniper Sales. In line with accelerated demand and launch timelines, the sales department will be expanded by 30%.

IMC_di’s product and design team is also expanding to support the development of newly upgraded IMC market websites as well as Juniper products. Tripp Regan, a long-time member of IMC’s digital marketing team, will assume the new role of vice president of product and design.

Regan and Garcia both report to senior vice president Brandon Ward who has spearheaded digital innovation at IMC since joining the company in 2017.

The post IMC expands brand strategy, marketing and customer outreach teams appeared first on Furniture Today.

Pier 1 relaunches as e-commerce site

DALLAS – Retail Ecommerce Ventures (REV), a company founded to give new life to businesses that struggled to succeed in the age of e-commerce, has officially relaunched Pier1.com, a new online store for home furnishings and accessories customers.

“Central to our playbook is retaining the brand’s strengths,” said Tai Lopez, executive chairman and co-founder of REV. “It’s why we retained veteran buyers from Pier 1 to reengage with vendors and bring back the merchandise our customers know and love.”

Pier 1, a 58-year-old brand, closed all of its brick-and-mortar locations this year as part of its bankruptcy plan. This past July, the investment firm acquired the rights to Pier 1’s trademark name, intellectual property, data and various ecommerce-related assets for $31 million.

“In addition to completely redesigning the look, feel and functionality of Pier1.com, we’re sharply focused on the mobile side, with iPhone and Android apps coming in Q1 2021,” said Shayan Zadeh, new Pier 1 CEO.

Lopez said the plan is to transform beloved brands like Pier 1 into Internet-first companies positioned for robust growth by retaining the brand’s strengths.

REV has hired about 15 of Pier 1’s buying, marketing and customer-support personnel. Although it was formerly based in Fort Worth, Texas, the new 30-person Pier 1 team is now located nearby in Dallas.

The relaunched online store already offers hundreds of familiar SKUs in categories such as holiday and seasonal, furniture, pillows and cushions, dining and entertaining, décor, lighting and candles, rugs, curtains, bed and bath, and outdoor.

However, shifting to an e-commerce model also frees Pier 1 of the limitations associated with brick-and-mortar portfolios, according to Zadeh. “It means we’re able to add hundreds of exciting new SKUs to Pier1.com even as we explore a wider array of potential new offerings,” he said.

REV hired veteran Pier 1 executive Brian Thompson, the brand’s former director of global sourcing, to serve as chief merchandising and supply chain officer.

The post Pier 1 relaunches as e-commerce site appeared first on Furniture Today.

IMC expands brand strategy, marketing and customer outreach teams

HIGH POINT – International Market Centers has expanded its customer outreach, marketing and brand strategy teams to support the company’s development of omnichannel solutions.

As a key part of this effort, retailer Mary S. Moore has joined IMC as the new senior vice president omnichannel buyer.

The company said its existing team of buyer services specialists, led by Cindy Henry from the gift industry, will report to Moore and will double in size to support one-to-one buyer outreach, with a continued focus on long-standing relationships in the gift, home furnishings, housewares and apparel industries.

The company-wide strategy includes the expansion of its buyer services and customer success teams as well as the creation of a new brand strategy team dedicated to supporting the launch of its Juniper suite of digital solutions, powered by IMC_di, the company’s digital innovations division.

To develop a cohesive strategy across physical and digital, IMC will add a dedicated Juniper digital brand team aligned with its existing brand strategy teams. All four of IMC’s brand strategy teams will report to IMC’s senior vice president, Karen Olson.

Additionally, IMC_di will expand its customer success team to ease vendor adoption of JuniperMarket. Headed by senior director Marisa Garcia, the team’s current responsibilities for account management, customer onboarding and customer support extend to include integration services to its overall customer success efforts.

Teddy Pekalski will assume the role of senior director and head of Juniper Sales. In line with accelerated demand and launch timelines, the sales department will be expanded by 30%.

IMC_di’s product and design team is also expanding to support the development of newly upgraded IMC market websites as well as Juniper products. Tripp Regan, a long-time member of IMC’s digital marketing team, will assume the new role of vice president of product and design.

Regan and Garcia both report to senior vice president Brandon Ward who has spearheaded digital innovation at IMC since joining the company in 2017.

The post IMC expands brand strategy, marketing and customer outreach teams appeared first on Furniture Today.

Pier 1 relaunches as e-commerce site

DALLAS – Retail Ecommerce Ventures (REV), a company founded to give new life to businesses that struggled to succeed in the age of e-commerce, has officially relaunched Pier1.com, a new online store for home furnishings and accessories customers.

“Central to our playbook is retaining the brand’s strengths,” said Tai Lopez, executive chairman and co-founder of REV. “It’s why we retained veteran buyers from Pier 1 to reengage with vendors and bring back the merchandise our customers know and love.”

Pier 1, a 58-year-old brand, closed all of its brick-and-mortar locations this year as part of its bankruptcy plan. This past July, the investment firm acquired the rights to Pier 1’s trademark name, intellectual property, data and various ecommerce-related assets for $31 million.

“In addition to completely redesigning the look, feel and functionality of Pier1.com, we’re sharply focused on the mobile side, with iPhone and Android apps coming in Q1 2021,” said Shayan Zadeh, new Pier 1 CEO.

Lopez said the plan is to transform beloved brands like Pier 1 into Internet-first companies positioned for robust growth by retaining the brand’s strengths.

REV has hired about 15 of Pier 1’s buying, marketing and customer-support personnel. Although it was formerly based in Fort Worth, Texas, the new 30-person Pier 1 team is now located nearby in Dallas.

The relaunched online store already offers hundreds of familiar SKUs in categories such as holiday and seasonal, furniture, pillows and cushions, dining and entertaining, décor, lighting and candles, rugs, curtains, bed and bath, and outdoor.

However, shifting to an e-commerce model also frees Pier 1 of the limitations associated with brick-and-mortar portfolios, according to Zadeh. “It means we’re able to add hundreds of exciting new SKUs to Pier1.com even as we explore a wider array of potential new offerings,” he said.

REV hired veteran Pier 1 executive Brian Thompson, the brand’s former director of global sourcing, to serve as chief merchandising and supply chain officer.

The post Pier 1 relaunches as e-commerce site appeared first on Furniture Today.

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